15 May, 14:30 – 15:30 CEST

From AI-generated greenwashing to transatlantic denial campaigns, climate disinformation is mutating fast. Join us as top experts from Global Witness and Ripple Research expose the biggest threats of 2025, and what we can still do about them.

What’s happening?

  • AI chatbots are talking green… while spreading denial.
  • Falsehoods fuel clicks, ads, and influence in a growing disinfo economy.
  • Trump claims rising temperatures help humanity, and rewrites the science.
  • Musk flips from EV pioneer to platforming climate lies.
  • From US powerhouses to global ripple effects, Trump and Musk are fueling a transatlantic wave of climate disinformation, weakening climate action from Washington to Brasília, Brussels to Berlin.

Two expert speakers. One critical conversation. This isn’t just a webinar, it’s a wake-up call.

Watch the replay here:

This discussion is part of the Climate Clarity Hub, developed by EU DisinfoLab with the contribution of Heinrich Böll Foundation – if you want to receive their news and updates, sign up here!

Speakers:

Ava Lee, Campaign Strategy Lead, Global Witness

Ava Lee is a campaigner from the investigative, campaigning organisation Global Witness. For the last five years, she has built and led a team of investigators, researchers, advocates and comms specialists working to combat some of the biggest harms caused by Big Tech companies.

This has included exposing how Meta’s job advertising algorithm discriminates along gender lines, breaching equalities legislation, and a series of investigations that have demonstrated how companies including Meta, TikTok, X and Youtube are unprepared to deal with incitement to genocide and violence (in Myanmar and Ethiopia), and are equally unprepared to deal with serious electoral misinformation ahead of significant elections (including in the US, Brazil, Kenya, UK, South Africa, Ireland and India). For the last year, she has also headed up a climate disinformation unit – with work including exposing a bot network supporting Azerbaijan’s COP presidency. Her team’s work has been featured across all of the major wires and top-tier publications, including the New York Times, the Washington Post, the BBC, AP, PA and AFP.

Ira Pragnya Senapati, Lead, Policy and Research, Ripple Research

Pragnya Senapati leads Policy and Research for Ripple Research, a Switzerland-based advisory firm that works with policymakers, international organizations, and philanthropies to build resilient societies – online and offline. Her background in public policy and legal studies, combined with her expertise in community-led climate action and sustainability initiatives, informs her comprehensive approach to navigating complex societal challenges.  In the last few years, Ripple Research has been involved in several projects that explore the prevalence and impact of misinformation on public discourse and policy decisions across key areas such as climate change, public health, digital democracy, and human rights. Using large-scale behavioral and cultural insights, our research exposes how bad-faith actors hijack online conversations to exacerbate societal polarization and impede progress on climate action. Most recently, we uncovered narratives, events, and key “misinfluencers” fueling false information surrounding sustainable food systems in the context of the 2023 Dutch Farmer protests. Additionally, we have designed and delivered trust-building frameworks and infodemic management strategies to help governments and other public institutions counter misinformation in times of crisis and uncertainty. Our recommendations have informed advocacy campaigns, program design, and policy interventions that encourage social and behavior change at scale. We also developed capacity-building training and coaching sessions on responsible information sharing for a diverse range of stakeholders including bilateral organizations, UN agencies, high-growth social enterprises, academic institutions, and associated media representatives.

Moderator:

Ana Romero-Vicente, Researcher, EU DisinfoLab

Ana Romero-Vicente works as a researcher at EU DisinfoLab, where she analyses and counters disinformation from different angles. She is apprised of the Spanish disinformation landscape and has published several international investigations on the monetisation of disinformation. She currently addresses mis/disinformation about climate change and monitors audio-visual social networks such as YouTube and TikTok. With a master’s degree in Journalism, Ana’s professional profile has always been very versatile. She has worked as a financial journalist, has been involved in EU Election Observation Missions and worked as a communication expert for EU-funded projects during her stay of 14 years in Brussels.

The opinions expressed are those of the speakers/authors and do not necessarily reflect the position of EU DisinfoLab. This webinar does not represent an endorsement by EU DisinfoLab of any organisation.