28 March 2024, 14:30-15:30 CET

This webinar with Olaf Steenfadt and Konrad Bleyer-Simon from Global Media Registry discusses ‘Unique Media ldentifiers’: Why are they needed? What are the possible use cases, most importantly in the fight against disinformation? What can those identifiers look like? How will they be assigned, and by whom? What are potential risks, and how can they be mitigated? This webinar is designed for the EU DisinfoLab community to weigh in and discuss these questions, in addition to the range of stakeholders that is already contributing to the development of `Unique Media ldentifiers’ (UMld) as an official ISO standard.

Launched by the Global Media Registry (GMR), the initiative’s broader objective is to foster a conversation about enhanced interoperability of measures to safeguard the integrity of our information space.

Watch the replay of this webinar on our YouTube channel:


Olaf Steenfadt, Global Media Registry

Olaf Steenfadt is the Founder and Managing Director of Global Media Registry (GMR), a charitable social enterprise that promotes transparency, accountability and pluralism in the information space. With his background in news reporting and investigative journalism, he is a speaker, lecturer, entrepreneur and globally visible expert on digital media policy and ethics. Two of his signature projects include the “Media Ownership Monitor” and the “Journalism Trust Initiative” which he developed and implemented on behalf of the press freedom watchdog Reporters Without Borders. Olaf previously worked for national German public broadcasters ARD and ZDF in various roles. He is a member of the “High-level Expert Group on Fake News and Online Disinformation” of the European Commission and of the “Committee of Experts on Quality of Journalism in the Digital Age” and the “Committee of Experts on Media Environment and Reform” at the Council of Europe.

Konrad Bleyer-Simon, Global Media Registry

Konrad Bleyer-Simon is the Project Lead of the Unique Media ldentifiers at the Global Media Registry, a Research Associate at the Centre for Media Pluralism and Media Freedom at the European University lnstitute, and coordinator of the Policy Working Group at the European Digital Media Observatory. ln ms research, he focuses on media policy, disinformation, and the business of news media.


Maria Giovanna Sessa, EU DisinfoLab

Maria Giovanna Sessa is the Research Manager at EU DisinfoLab. She holds a Ph.D. in Political Science and has previously worked for research foundations, think tanks, and as a university teaching assistant. Her research interests focus on the use of disinformation in political communication, gender-based attacks, and international crises, including FIMI. Lately, she has been working around DSA enforcement, linking research and policy implementation.

The opinions expressed are those of the speakers/authors and do not necessarily reflect the position of EU DisinfoLab. This webinar does not represent an endorsement by EU DisinfoLab of any organisation.