30 January 2025, 14:30 – 15:30 CET
How can communication and narratives shape attitudes and, most importantly, drive real behavioural change?
In this workshop, Sviatoslav will dive into the mechanisms and frameworks for measuring the impact of information campaigns, particularly in the context of countering disinformation. Drawing on recent studies from social and behavioral sciences, as well as insights from OpenMinds’ hands-on experience, he will explore how narratives influence sentiment at both individual and societal levels.
Speaker:
Sviatoslav Hnizdovskyi, CEO, OpenMinds
Sviatoslav Hnizdovskyi is the Founder and CEO of OpenMinds – a company empowering governments worldwide with cognitive threat intelligence, response, and effectiveness measurement capabilities. OpenMinds is a key partner for the Ukrainian government and NATO-member states in counter-influence operations. It has been featured by major global media outlets, including The Times, The Economist, CNN, The Financial Times, The Guardian, The Hill, and others, for its AI-driven investigations into Russian disinformation and information warfare.
Sviatoslav’s previous speaking engagements include the InCyber Forum 2024 (Canada), INFOPAC Symposium 2024 (US), the 33rd Economic Forum (Poland), and the Kyiv International Cyber Resilience Forum. He is a former research fellow at Harvard University, an expert in applied behavioural sciences, and a tech entrepreneur.
Moderator:
Raquel Miguel Serrano, EU DisinfoLab
Raquel Miguel Serrano is a senior researcher at EU DisinfoLab. She has a background in journalism and spent most of her professional career working for the German press agency DPA until 2019, when she shifted her focus to disinformation. Raquel received a Master’s degree in Cyber Intelligence, and began working with the EU DisinfoLab. She is the author of multiple articles, mainly focused on mis- and disinformation circulating in Spain and Germany, but also on more comprehensive topics such as the impact risk of online disinformation or pre-bunking as a tool to counter information disorders. Recently, she has been working in other areas, such as FIMI or the challenges posed by generative IA.
The opinions expressed are those of the speakers/authors and do not necessarily reflect the position of EU DisinfoLab. This webinar does not represent an endorsement by EU DisinfoLab of any organisation.
