30 April, 14:30 – 15:30 CEST
In this session, we explore how to better read political advertising campaigns, what data is available, and how we can access it.
Sam Jeffers presents tools and dashboards developed by Who Targets Me to track political advertising campaign spending, targeting, and messaging across more than 60 countries and 800 political parties and groups. We also look at how Who Targets Me works during election campaigns, and how political ad data can be used to complement academic and investigative research.
Watch the session’s replay here:
Speaker:
Sam Jeffers, Executive Director, Who Targets Me
Sam is the co-founder and Executive Director of Who Targets Me, which campaigns for the transparency needed to help voters understand how political campaigns try to win votes with digital ads. The organisation creates software that tracks political ad spending, targeting and messaging in over 60 countries. Who Targets Me’s work has been covered extensively in the media, including the BBC, CNN and New York Times.
Moderator:
Alexandre Alaphilippe, Executive Director, EU DisinfoLab
Alexandre Alaphilippe is the Executive Director and co-founder of the EU DisinfoLab. Since 2017, he has coordinated work on some of the organisation’s largest investigations into Information Operations linked to Russia, India and China. In 2022, he led the exposure of Doppelganger, which has been labeled as one of the largest information operation from Russia in the past years. He is a member of a number of working groups in Brussels and Washington DC linked to platform regulation, transatlantic relations, and hybrid threats, where he emphasises the role of civil society in maintaining democratic values. He has published papers for the Brookings Institution and his work has been featured on CNN, BBC, Le Monde and Politico.
The opinions expressed are those of the speakers/authors and do not necessarily reflect the position of EU DisinfoLab. This webinar does not represent an endorsement by EU DisinfoLab of any organisation.