Climate Clarity Hub

The European Commission has launched the ClimateFactsMatter campaign through its Directorate‑General for Climate Action, focused on awareness building and aiming to equip EU citizens with clear, research‑based guidance on recognising and responding to climate‑related disinformation. 

Be Aware. Be Prepared. Be Informed.

This EU-wide campaign will give citizens practical tools to spot misleading tactics, understand how disinformation works, and stay informed. As part of this effort, EU DisinfoLab is partnering with the European Commission to ensure the campaign is grounded in the latest insights on how disinformation spreads.

#ClimateFactsMatter campaign. What makes it different?

It is based on prebunking, a proven approach that warns people before they encounter false claims: showing the tricks, explaining the motives, and giving people the confidence to challenge distortions. By making the issue clearer and more accessible, the campaign encourages citizens to stay alert, recognise misleading claims, and feel confident challenging them when they appear.

The campaign focuses on three main pillars:

• Be Aware: Recognize how disinformation infiltrates everyday conversations and why it matters.
• Be Prepared: Learn the techniques behind misleading narratives and how to counter them.
• Be Informed: Access credible resources and real stories of EU climate action making a difference on the ground.

Climate facts matter

Recent studies show that 71% of Europeans report frequent exposure to disinformation, and among 25–39-year-olds, nearly 9 out of 10 encountered it in just the past week. Even though 85% of Europeans agree climate change is a serious problem, almost half struggle to identify reliable information on social media, according to the 2025 Climate Change Eurobarometer Survey.

Inviting EU citizens to take part in informed public debate

The #ClimateFactsMatter campaign features videos, tailored materials  for stakeholders and amplifiers, and practical examples that show how climate disinformation works. Disinformation thrives when it goes unchecked, so bringing this campaign forward is also a way to encourage citizens to act and to fight the spread of disinformation. Together, we can make sure Europe’s climate conversation is driven by true facts, not noise.